Amazon Now Launched in India with 2 Hour Delivery – Should you Buy Prime for it?
"Amazon Prime Now" is like amazon pantry delivery on steroids
Amazon completed 5 years in India on June 6, 2018 and in the same week they gifted “Amazon Prime Now” service to Indian customers. You might be thinking that when they already started Amazon Prime which delivers every order on priority, then why Amazon Prime Now? Also, how is it different from Prime, who can use it, what’s the availability etc.. etc..?
We will answer all these questions and much more in this post.
What is Amazon Prime Now?
Prime Now is basically Amazon Pantry delivery on steroids because you will get your order delivered to your doorstep in just 2 hours. Yes, that is correct, not 24 hours, not 12 hours, in just 2 hours. It is very much focused on everyday essentials and majority of grocery items are available under this service.
This service is an effort from amazon to fill the time gap which their customer faces when he/she orders from Amazon. To be honest, even I preferred going out to a local shop or mega mall to buy what I need because that is much faster than Amazon Pantry service.
Who Can Use Prime Now?
As the name suggests, this service is exclusively for Amazon Prime members. So, if you are not a prime member yet, then this could be the reason for you to take that membership now. But, wait before you spend those 999 rupees out of your pocket because Prime Now is not for everyone and everywhere.
Even if you are a prime member you have to check if this service is available in your town/city or state. Amazon started this service in 4 metro cities of India – Bengaluru, Delhi NCR, Mumbai & Hyderabad. Prime Now will eventually expand to more cities, but for now if you are not in these cities, then you are out of luck.
How To Use Amazon Prime Now?
First of all, if you are not a prime member, then you should opt for a prime membership which costs ₹999 for 1 year. We have a separate post explaining all the advantages of Amazon Prime membership. Btw, you can try Amazon Prime Membership FREE for 30 days.
Related Post: All About Amazon Prime In India And Should You Use It?
If you are a prime member then all you need to do is download Prime Now app from App Store or Google Play. After you install the app, just check your postcode and see if the Prime Now service is available in your area. If it is, then just sign in with your Prime membership and start shopping. You can also choose delivery options after placing your order.
Can I Order Anything With Prime Now?
We wish we could say yes. But, you can’t order everything with Prime Now, at least not at the moment. Amazon started this service with certain shop categories such as Fruits & vegetables, Dairy items, Snacks, Personal care, Electronics etc. Think of it as your local mega store where you can get most of the items but not everything.
And, just to let you know, the items which you are going to order with Prime Now will be procured primarily from your local shops or megastores. Amazon partnered with brands like Big Bazaar, Hyper City, Food World etc to deliver these daily items.
Amazon does have “Now Stores” in all 4 metro cities which are Amazon Fulfilled.
Is Prime Now Suitable for Everyone?
Prime Now is basically a faster version of Amazon Prime with limited categories in limited cities at the moment. But, it comes bundled with your Amazon Prime membership. So, if you are already using Prime membership & living in any of the 4 cities mentioned above, then this question is null and void for you.
But, if you are not using Amazon Prime membership yet, then you have to decide about that first. Do you shop regularly on Amazon? Do you require faster deliveries of your items? Are you so much busy that it is difficult for you to go to the nearest mall or mega store? If the answer to these questions is no, then you don’t need Amazon Prime or Amazon Now service.
On the other hand, if the answer to any of the above questions is yes, then you won’t be disappointed with Amazon Prime membership at all. You will get a lot more than just the faster shipping. Unlimited Music, Movies and early access to the deals is bundled in the membership.
After the acquisition of Flipkart by Walmart, Amazon is taking no chance. Although the Amazon prime membership is not for everyone and nor does the Prime now. But for those who are loyal Amazon shoppers, it’s a total win win situation because prime now has sweetened the Prime membership even more.
Amazon is providing restaurant deliveries under Amazon Prime Now in the USA and we are quite sure that they will add this service to Prime Now here in India sooner or later.
We hope that now you can decide whether you should go for Prime membership or not. What do you think about Amazon Prime Now and the overall package which is bundled for prime members? Do let us know in the comment section.
Happy shopping… 😉